Those harsh Fargo-Moorhead winters take a brutal toll on your vehicle’s wheels. Salt corrosion, curb rash, and peeling finishes don’t just look bad—they can compromise wheel integrity and your vehicle’s overall value. The extreme temperature fluctuations we experience in the Red River Valley, combined with the aggressive de-icing chemicals used on our roads, create the perfect storm for wheel damage that progresses rapidly if left untreated.

Every time you park at work or pull into your driveway, do you find yourself angling the car to hide those embarrassing wheel blemishes? You’re not alone. Many vehicle owners throughout the region struggle with the same issue, often unaware that restoration is a viable option.

• Curb damage and road rash from Fargo-Moorhead’s notorious potholes – Our region’s freeze-thaw cycles create some of the most damaging road conditions in the country. When your wheel catches the edge of a pothole or scrapes against a curb, the resulting damage isn’t just cosmetic. These impacts can create entry points for moisture and road chemicals that accelerate deterioration beneath the surface.
• Severe salt corrosion that eats away at your wheel’s finish – The road salt and brine solutions used throughout winter months contain highly corrosive chemicals that actively attack aluminum and other wheel materials. This corrosion process doesn’t stop when you park your car—it continues working invisibly until addressed properly.
• Peeling clear coat that makes luxury wheels look neglected – The protective clear coat on factory wheels wasn’t designed to withstand years of Fargo-Moorhead’s harsh conditions. Once this layer begins to fail, the underlying finish becomes vulnerable to rapid deterioration, turning even high-end wheels into eyesores.
• Oxidation that dulls once-brilliant finishes – The gradual clouding and whitening of wheel surfaces occurs as aluminum reacts with oxygen and environmental contaminants. This oxidation process accelerates dramatically once the protective finish has been compromised.
• Scratches that catch everyone’s eye (for all the wrong reasons) – Even minor wheel damage becomes the focal point of your vehicle’s appearance. These imperfections draw attention away from your vehicle’s best features and create an impression of overall neglect, regardless of how well-maintained the rest of your vehicle may be.

Dealerships want you to believe replacement is the only option—quoting astronomical prices that make you question whether your vehicle’s appearance is worth the investment. But there’s a smarter solution that won’t break the bank.

Professional Wheel Restoration: The Smart Alternative to Costly Replacements

At Matt’s Automotive Service Center, we’ve perfected the art and science of wheel restoration for Fargo-Moorhead drivers. Our specialized process transforms damaged, corroded wheels back to factory-fresh condition at a fraction of replacement costs. We’ve invested in advanced restoration technology specifically calibrated to address the unique challenges faced by wheels in our northern climate.

Why continue feeling embarrassed about your vehicle’s appearance when professional restoration can solve the problem for significantly less than what dealerships charge for new wheels? Our technicians have restored thousands of wheels for local drivers, developing techniques specifically tailored to the types of damage common in our region.

Our comprehensive wheel restoration service includes:

• Complete assessment of structural integrity and damage severity – Before beginning any restoration work, we thoroughly evaluate each wheel for hidden damage that might compromise safety. This detailed inspection process uses specialized equipment to detect cracks, warping, or structural weaknesses that might not be visible to the naked eye.
• Professional cleaning and chemical stripping of old finishes – Our industrial-grade stripping process completely removes damaged finishes and corrosion without harming the underlying wheel material. Unlike DIY methods, our controlled chemical process preserves the wheel’s precise dimensions and structural properties.
• Precision repair of curb rash, gouges, and cosmetic damage – Using advanced metal reshaping techniques, we restore the wheel’s original profile and surface consistency. Our specialized tools allow us to address damage with microscopic precision that maintains proper wheel balance and performance.
• Corrosion removal and treatment to prevent future issues – We don’t just mask corrosion—we eliminate it completely and apply protective compounds that penetrate the metal to prevent future oxidation, even in areas not visible after refinishing.
• Expert refinishing with OEM-matching colors and clear coat – Our computerized color-matching system ensures perfect consistency with factory specifications. We apply multiple layers of industrial-grade finishes using controlled environment spray technology that produces results indistinguishable from factory-new wheels.
• Fast turnaround times that respect your busy schedule – We understand that being without your vehicle creates significant inconvenience, which is why we’ve optimized our restoration process for efficiency without compromising quality.

Unlike DIY solutions that often make wheels look worse, our professional technicians use industrial-grade equipment and materials that produce results indistinguishable from factory-new wheels.

Why Fargo-Moorhead Drivers Choose Our Wheel Restoration Service

The difference between amateur wheel repair and professional restoration becomes obvious the moment you see your vehicle with restored wheels. That’s why discerning vehicle owners throughout the Fargo-Moorhead area trust only Matt’s Automotive Service Center with their wheel restoration needs.

Our restoration process delivers benefits that DIY kits and basic repair shops simply cannot match:

• Save 60-80% compared to dealership replacement costs – Factory OEM wheels for modern vehicles often cost several hundred dollars each, with some specialty wheels priced at over $1,000 per wheel. Our restoration service preserves your original equipment while delivering like-new appearance and performance.
• Maintain your vehicle’s value with wheels that look factory-new – Vehicle appraisers and potential buyers immediately notice wheel condition. Restored wheels preserve your vehicle’s value and marketability when it’s time to sell or trade.
• Preserve original equipment specifications and performance – Aftermarket replacement wheels often don’t match the precise specifications of your vehicle’s original equipment, potentially affecting handling, braking performance, and sensor systems.
• Protect against future damage with our specialized finishing process – Our multi-layer finishing system includes advanced protective compounds specifically formulated to resist the harsh conditions Fargo-Moorhead vehicles endure.
• Restore your pride in your vehicle’s appearance – The psychological benefit of driving a vehicle that looks its best shouldn’t be underestimated. Our customers consistently report renewed satisfaction with their vehicles after wheel restoration.

Our wheel restoration service isn’t just about aesthetics—it’s about protecting your investment. Professional restoration addresses underlying corrosion issues that, if left untreated, can lead to air leaks, balance problems, and potentially dangerous structural weaknesses.

Take Action: Restore Your Vehicle’s Image Today

Don’t let damaged wheels continue to diminish your vehicle’s appearance and your confidence. Matt’s Automotive Service Center makes wheel restoration simple, affordable, and convenient.

Here’s how to get started:

1. Call our Fargo-Moorhead location to schedule your free wheel assessment
2. Receive a transparent, no-obligation quote for restoration services
3. Choose a convenient appointment time that works with your schedule
4. Enjoy our complimentary shuttle service or loaner vehicles while we work
5. Drive away with wheels that look factory-new—guaranteed

Schedule your free wheel assessment today by calling (701) 356-2988 or booking online. Restore your vehicle’s appearance, protect your investment, and drive with confidence again.